Iris Worldwide

London-born global creative-and-experience network valued at £80M when Cheil took an initial stake in 2014 with options to reach 100%. Operates across multiple continents focusing on participation-brand strategy, experiential, and content. Remains under Cheil ownership as of available reporting (the rumored 2024 divestiture is not corroborated in primary sources). Sources: Ad Age + Campaign UK.