JIAA (Japan Interactive Advertising Association) is Japan's interactive advertising industry association, with more than 300 member companies, and has operated as IAB Japan since becoming the IAB's licensee in January 2017. It issues advertising guidelines and ethics codes and runs an annual user-trust survey.
Where they sit
Japan's leading interactive advertising trade body and the official IAB licensee (IAB Japan), setting standards and guidelines for the country's digital advertising ecosystem.