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King Digital Entertainment
London, England, United Kingdom · Founded 2003
1001-5000 employees
Sourced & current · updated May 29, 2026
King Digital Entertainment is the mobile gaming giant behind Candy Crush Saga, leveraging massive first-party audience data and in-app advertising across its portfolio of casual games.
Where they sit
Mobile Ad PlatformIn-Game Advertising
One of the world's largest casual mobile game publishers, offering premium in-app advertising inventory at massive scale as part of Microsoft's gaming division.
Ownership
Parent: Microsoft