Martin (Martin AI / Consultmates Inc.)

Acquired

Cincinnati, Ohio, United States · Founded 2017

11-50 employees

Sourced & current · updated May 11, 2026

Cincinnati-based AI-driven media measurement and reporting platform for buyer transparency. Founded 2017. Acquired by PubMatic September 14 2022 for $45M to accelerate Supply Path Optimization tooling. Now folded into PubMatic Activate.

Where they sit

Stack tier: Marketing Technology (C)

Attribution & AnalyticsVerification & Measurement

Niche buyer-side transparency and SPO analytics tool serving agencies and brand advertisers in the programmatic ecosystem

Ownership

Parent: PubMatic