Martin (Martin AI / Consultmates Inc.)

Acquired

Cincinnati, Ohio, United States · Founded 2017

11-50 employees

Sourced & current · updated Oct 24, 20261 of 4 facts verified

Martin (ConsultMates, Inc.) was a buyer-side media measurement and reporting platform that gave advertisers and agencies workflow, analytics and supply-path-optimization tools. PubMatic announced the deal on September 14, 2022 and closed it that month for $30.8 million; Martin's technology underpins PubMatic's Activate buyer platform, launched in May 2023.

Where they sit

Stack tier: Marketing Technology (C)

Attribution & AnalyticsVerification & Measurement

Niche buyer-side transparency and SPO analytics tool serving agencies and brand advertisers in the programmatic ecosystem

Ownership

Parent: PubMatic