Media by Mother

New York, New York, United States · Founded 2021

Sourced & current · updated May 9, 2026

Independent media-planning and buying agency launched January 2021 in New York by Mother, with London office added later. Operates independently from Mother's creative practice. CEO David Gaines (ex-WPP). Sources: Adweek (launch coverage) + Digiday ("Why Mother is getting into the media business").

Where they sit

Stack tier: Marketing Technology (C)

Ownership

Parent: Mother