M
Meridian
Mountain View, California, United States · Founded 2024
GOOGL
Sourced & current · updated Sep 28, 20261 of 3 facts verified
Google’s open-source marketing mix model (MMM) for measuring media effectiveness.
Where they sit
Attribution & AnalyticsMarketing Analytics
Google-backed open-source MMM framework competing with Meta's Robyn and commercial MMM vendors, positioned as the privacy-safe measurement standard for the post-cookie era
Ownership
Parent: Google