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Metric Theory
RebrandedSan Francisco, California, United States · Founded 2012
51-200 employees
Sourced & current · updated Oct 25, 2026
Metric Theory is a digital advertising agency specializing in paid media management and optimization across search, social, and programmatic channels.
Where they sit
Stack tier: Infrastructure & Data (B)
Attribution & AnalyticsMarketing Agency
Was a well-regarded independent performance marketing agency in the U.S. mid-market space before joining S4 Capital (MightyHive, later Media.Monks) in 2021.