M
Millward Brown
RebrandedLondon, England, United Kingdom · Founded 1973
5001-10000 employees
Sourced & current · updated Jun 8, 2026
Millward Brown was a leading global market research and brand consultancy that rebranded as Kantar Millward Brown and later merged into Kantar's unified brand intelligence offering.
Where they sit
Marketing AnalyticsVerification & Measurement
Was a global leader in brand equity measurement and advertising effectiveness research, operating across 55+ countries before being absorbed into Kantar.
Ownership
Parent: Kantar