M
MS NOW
New York, New York, United States · Founded 1996
1001-5000 employees
Sourced & current · updated Oct 26, 20261 of 3 facts verified
Cable and streaming news network, renamed from MSNBC on November 15, 2025, and part of Versant Media Group since Comcast spun Versant off on January 2, 2026. NBCUniversal sells its ad inventory under the One Platform banner through the 2026 and 2027 upfront cycles.
Where they sit
Stack tier: Marketing Technology (C)
Connected TV PlatformVideo Advertising Platform
Rebranded progressive-leaning cable news network operating under the Versant Media Group spinoff (effective Jan 2, 2026). During the transition, its domestic ad inventory is sold by NBCUniversal under the One Platform banner via an agreement covering the 2026 and 2027 Upfront cycles.
Ownership
Parent: Versant Media Group