NBCUnified

New York, New York, United States · Founded 2022

10001+ employees · CMCSA

Sourced & current · updated May 11, 2026

NBCUniversal's first-party identity platform launched Q2 2022 with 150M+ deterministic person-level NBCU IDs and 80M+ household IDs. Three components: NBCU ID, Data Marketplace, Partner Integrations. Lives within One Platform.

Where they sit

Stack tier: Infrastructure & Data (B)

Customer Data PlatformIdentity ResolutionConnected TV Platform

Premium walled-garden first-party identity platform operated by a major media conglomerate, competing with Disney Select, Warner Bros. Discovery's identity solutions, and streaming-native data platforms

Ownership

Parent: NBCU One Platform