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NBCUnified
CMCSA
Sourced & current · updated Oct 9, 20261 of 1 facts verified
NBCUniversal announced NBCUnified, a first-party data and identity platform for advertisers, at CES on January 5, 2022.
Where they sit
Stack tier: Infrastructure & Data (B)
Customer Data PlatformIdentity ResolutionConnected TV Platform
Ownership
Parent: NBCU One Platform