Nielsen Digital Ad Ratings

New York, New York, United States · Founded 2011

10001+ employees · NLSN

Sourced & current · updated Oct 19, 20261 of 4 facts verifiedWebsite

Nielsen Digital Ad Ratings (DAR) is a measurement service that provides transparent tracking of audience reach across desktop and mobile devices for digital advertising campaigns.

Where they sit

Stack tier: Core Platforms (S)

Data & AnalyticsVerification & Measurement

Industry-standard digital audience measurement service used by major advertisers, agencies, and publishers to verify and optimize digital campaign delivery

Ownership

Parent: Nielsen