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Novacap
Montreal, Quebec, Canada · Founded 1981
51-200 employees
Sourced & current · updated May 11, 2026Website
Novacap is a Canadian private equity firm focused on technology, financial services, industries, and healthcare investments. In adtech, Novacap acquired Cadent in 2023 in a deal valued at approximately $600M and has since invested in further ad tech consolidation. Cadent subsequently acquired AdTheorent under Novacap ownership.
Where they sit
Leading Canadian private equity firm with a growing AdTech portfolio anchored by Cadent, positioning itself as a consolidator in the converged TV and programmatic advertising space
Ownership
Subsidiaries