NPD Group

Rebranded

Port Washington, New York, United States · Founded 1966

1001-5000 employees

Sourced & current · updated Jun 8, 2026

NPD Group was a leading market research and data analytics firm whose merger with IRI in 2022 gave rise to Circana, a new combined entity launched in June 2023 under which the NPD brand was retired.

Where they sit

Stack tier: Ecosystem Services (A)

Data & AnalyticsAttribution & AnalyticsMarketing Analytics

Was a top-tier market research firm in the U.S., particularly authoritative in technology, entertainment, and consumer goods tracking; succeeded by Circana following its 2022 merger with IRI.

Ownership

Parent: Circana