NPD Group

Merged

Port Washington, New York, United States · Founded 1966

1001-5000 employees

Sourced & current · updated Oct 25, 2026

NPD Group, now operating as Circana following its 2022 merger with IRI, was a global market research and consumer intelligence firm that monitored point-of-sale transactions from 290 million households worldwide to deliver real-time insights into what consumers buy, where, and why.

Where they sit

Stack tier: Ecosystem Services (A)

Data & AnalyticsAttribution & AnalyticsMarketing Analytics

Was one of the top-tier market research firms in the United States, particularly strong in non-food consumer goods and retail analytics; now succeeded by Circana following its 2022 merger with IRI.