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OpenAds
Ventura, California, United States · Founded 2025
Sourced & current · updated May 11, 2026Website
The Trade Desk's sell-side prebid wrapper / publisher auction platform. Launched October 2 2025 with first-wave publisher partners (AccuWeather, BuzzFeed, Hearst, Guardian, Ziff Davis). Forks Prebid code with mandatory TID sharing; integrates with OpenPath. Major strategic move into the sell-side — distinct from OpenPath (which is supply-path optimization for buyers).
Where they sit
Stack tier: Infrastructure & Data (B)
Supply Side Platform (SSP)Programmatic Platform
The Trade Desk-owned sell-side auction wrapper challenging incumbent SSPs and header bidding solutions by offering publishers direct, transparent access to TTD demand with enforced identity standards.
Ownership
Parent: The Trade Desk