O
OpenRTB Consortium
New York, NY, United States · Founded 2010
11-50 employees · Non-profit / Member-funded consortium
Sourced & current · updated Jun 10, 2026Website
Industry consortium that develops and maintains the OpenRTB protocol, the standard specification for real-time bidding in programmatic advertising.
Where they sit
Stack tier: Core Platforms (S)
Programmatic Platform
The foundational open standard for real-time bidding, universally adopted across the programmatic advertising industry globally.
Ownership
Parent: IAB Tech Lab