Opt Inc.

Tokyo, Japan · Founded 2000

501-1000 employees

Sourced & current · updated Oct 26, 20261 of 3 facts verified

OPT Inc. is a Tokyo digital advertising and marketing agency. Hakuhodo DY Holdings took its parent, Digital Holdings (formerly OPT Holding), private in March 2026, and Digital Holdings then merged into OPT.

Where they sit

Stack tier: Marketing Technology (C)

Attribution & AnalyticsDemand Side Platform (DSP)Performance Marketing

A leading Japanese digital marketing agency, now fully integrated into the Hakuhodo DY Holdings group following the merger of Digital Holdings into OPT Inc. in 2026.

Ownership

Parent: Hakuhodo DY Holdings