Pico

Beijing, Beijing, China · Founded 2015

501-1000 employees

Sourced & current · updated May 11, 2026Website

VR headset maker acquired by ByteDance August 2021 for ~RMB 5-9B. Significant restructuring 2023 amid soft VR demand; still operating as ByteDance's VR/XR arm. Borderline AdTech inclusion (emerging VR ad surfaces).

Where they sit

Stack tier: Extended Ecosystem (D)

AI-Powered PlatformIn-Game Advertising

Leading VR headset competitor to Meta Quest in Asia and Europe, backed by ByteDance's content and advertising ecosystem

Ownership

Parent: ByteDance