P
PromoteIQ
DefunctNew York, New York, United States · Founded 2013
51-200 employees · N/A
Sourced & current · updated Jun 1, 2026Website unavailable
PromoteIQ was a retail media technology platform acquired by Microsoft in 2019 that enabled retailers to monetize their digital properties through vendor-funded advertising — shut down in July 2024 when Microsoft transitioned to a Criteo partnership.
Where they sit
Stack tier: Marketing Technology (C)
Retail Media PlatformProgrammatic Platform
Was a mid-tier retail media platform with a retailer-centric model, operating under Microsoft ownership before being shut down in favor of a Criteo partnership in 2024.
Ownership
Parent: Microsoft