SAP Customer Activity Repository

Walldorf, Baden-Württemberg, Germany · Founded 2013

SAP

Sourced & current · updated Oct 19, 20261 of 3 facts verified

SAP Customer Activity Repository (CAR) is a robust analytical and data management tool designed to help retailers manage omnichannel pricing, promotions, sales and inventory planning, forecasting, and budgeting.

Where they sit

Stack tier: Ecosystem Services (A)

Data & AnalyticsCustomer Data PlatformMarketing Technology

A leading retail analytics and data management platform within SAP's enterprise software portfolio, widely adopted by large retailers for omnichannel data consolidation and personalized marketing.

Ownership

Parent: SAP