Service Management Group (SMG)

Kansas City, Missouri, United States · Founded 1991

201-500 employees

Sourced & current · updated May 11, 2026

Customer experience research firm. Acquired location analytics startup Locately in August 2012, integrating mobile-survey + GPS-driven retail behavior data into its CX research stack. Stub created during session 163 drift sweep — surfaced as parent of Locately but missing from ATDb.

Where they sit

Stack tier: Infrastructure & Data (B)

Customer Data PlatformMarketing Analytics

Leading CXM platform for multi-location consumer brands, particularly in foodservice, retail, and convenience sectors

Ownership

Parent: Forsta