S
Service Management Group (SMG)
Kansas City, Missouri, United States · Founded 1991
201-500 employees
Sourced & current · updated Oct 25, 2026
Customer experience research firm. Acquired location analytics startup Locately in August 2012, integrating mobile-survey + GPS-driven retail behavior data into its CX research stack. Stub created during session 163 drift sweep — surfaced as parent of Locately but missing from ATDb.
Where they sit
Stack tier: Infrastructure & Data (B)
Customer Data PlatformMarketing Analytics
Mid-tier CX platform specializing in multi-unit consumer brands, competing against Medallia and Qualtrics with a hybrid research-plus-technology model
Ownership
Subsidiaries