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Serviceplan
Munich, Bavaria, Germany · Founded 1970
1001-5000 employees
Sourced & current · updated May 29, 2026
Serviceplan is Europe's largest independent agency group, offering integrated creative, media, and digital services with a unique 'House of Communication' model spanning 35+ countries.
Where they sit
Data Management PlatformMarketing AgencyProgrammatic Platform
Europe's largest independent owner-managed agency group, competing with global holding companies like WPP, Publicis, and Omnicom
Ownership
Subsidiaries