Simplifi by Mediaocean

Leading independent DSP specializing in location-based and addressable advertising, now part of Mediaocean

Simpli.fi, operating as Simplifi by Mediaocean following its acquisition, is a programmatic advertising demand-side platform (DSP) that specializes in localized and addressable advertising solutions. The company provides advanced targeting capabilities including geofencing, addressable geofencing, site retargeting, contextual targeting, and connected TV (CTV) advertising. Their platform enables agencies and direct advertisers to execute highly targeted programmatic campaigns with a focus on location-based precision and audience addressability. Founded in 2010, Simpli.fi built a reputation for innovation in location-based advertising technology before being acquired by Mediaocean in 2022. The platform serves agencies, brands, and political advertisers with tools for planning, executing, and measuring programmatic campaigns across display, video, mobile, and CTV channels. Their technology emphasizes transparency, control, and measurable results with features like Programmatic Guaranteed deals and comprehensive reporting. As part of the Mediaocean ecosystem, Simpli.fi continues to operate as a distinct platform while benefiting from integration with Mediaocean's broader advertising infrastructure and omnichannel capabilities. The company maintains a strong position in the mid-market and enterprise segments, particularly among agencies seeking sophisticated location-based targeting and political campaign solutions.