Spectacles

Santa Monica, California, United States · Founded 2016

10001+ employees · SNAP

Sourced & current · updated May 11, 2026Website

Snap's AR/camera glasses, 5 generations as of 2024. 5th gen (Sep 2024) is dev-focused with see-through AR display + Snap OS.

Where they sit

Creative PlatformIn-Game Advertising

Snap's flagship AR hardware platform, positioned as a developer-first device to build the AR content and advertising ecosystem ahead of mass-market adoption

Ownership

Parent: Snap Inc.