Spotify Pixel

Stockholm, Stockholm County, Sweden · Founded 2023

10001+ employees · SPOT

Sourced & current · updated May 11, 2026Website

Conversion-tracking pixel + attribution measurement, launched June 2023 alongside Spotify Ad Analytics. Tracks online + in-app behavior across Spotify and other podcast publishers. Sub-feature of the Spotify Ad Analytics measurement platform.

Where they sit

Stack tier: Marketing Technology (C)

Attribution & AnalyticsVerification & Measurement

Native first-party attribution tool within Spotify's walled-garden advertising ecosystem, targeting brands and agencies running audio and podcast campaigns

Ownership

Parent: Spotify Ad Analytics