Taobao

Hangzhou, Zhejiang, China · Founded 2003

10001+ employees

Sourced & current · updated May 18, 2026

Taobao is China's largest consumer-to-consumer and small business e-commerce marketplace, operated by Alibaba Group, offering powerful native advertising and commerce media solutions at massive scale.

Where they sit

Retail Media PlatformE-commerce Marketing

China's largest C2C and SMB e-commerce marketplace and one of the world's largest retail media advertising platforms

Ownership

Parent: Alibaba Group