TikTok Branded Effects

Culver City, California, United States · Founded 2023

10001+ employees

Sourced & current · updated May 11, 2026

AR ad format launched March 2023, built on Effect House platform. Custom AR experiences for brands (virtual try-on, face/hand tracking, gesture interactions). 35% engagement lift vs traditional video.

Where they sit

Stack tier: Marketing Technology (C)

Creative PlatformVideo Advertising Platform

First-party AR ad product within TikTok's ecosystem, competing with Snapchat's AR Lenses and Meta's Spark AR-powered ads as a premium interactive ad format on one of the world's largest short-form video platforms.

Ownership

Parent: TikTok for Business