TikTok Branded Mission

Culver City, California, United States · Founded 2022

10001+ employees

Sourced & current · updated May 11, 2026

Crowdsourced creator-content ad solution launched May 2022. Brand sets requirements, creators submit videos, top performers get boosted as In-Feed ads with creator cash payment.

Where they sit

Stack tier: Marketing Technology (C)

Influencer MarketingVideo Advertising Platform

Proprietary crowdsourced creator ad product exclusive to TikTok's platform, with no direct equivalent from other major social platforms at launch

Ownership

Parent: TikTok for Business