TikTok Events API

Culver City, California, United States · Founded 2020

10000+ employees

Sourced & current · updated May 11, 2026

Server-side conversion API connecting advertiser web/app/offline data to TikTok ads platform. Recommended in tandem with Pixel for max performance. Equivalent to Meta CAPI / Google Enhanced Conversions.

Where they sit

Stack tier: Marketing Technology (C)

Attribution & AnalyticsVerification & Measurement

TikTok's native server-side conversion API, positioned as a privacy-resilient complement to the TikTok Pixel within the TikTok for Business advertising suite

Ownership

Parent: TikTok for Business