TikTok Pixel

Culver City, California, United States · Founded 2019

10001+ employees

Sourced & current · updated May 11, 2026

Web-attribution and conversion-tracking tag. Standard events + parameters. Foundational ad-tech infrastructure for TikTok advertisers.

Where they sit

Stack tier: Marketing Technology (C)

Attribution & AnalyticsCustomer Data Platform

Native first-party pixel for TikTok's advertising platform, competing with Meta Pixel and other social ad tracking tags