TikTok TopView

Culver City, California, United States · Founded 2018

10000+ employees

Sourced & current · updated May 11, 2026

TikTok's most premium reservation ad format — first piece of content shown when user opens app. 60s full-screen sound-on video, one TopView per user per day. ~$50K+/day minimum, used for tentpole campaigns.

Where they sit

Stack tier: Infrastructure & Data (B)

Video Advertising Platform

TikTok's most premium and exclusive ad format, competing directly with YouTube Masthead and Snapchat First Story for top-of-funnel brand spend

Ownership

Parent: TikTok for Business