Toutiao

Beijing, Beijing, China · Founded 2012

10000+ employees

Sourced & current · updated May 11, 2026Website

ByteDance's flagship Chinese news + content recommendation app launched August 2012. 292 million monthly active users; one of China's largest news/social platforms and a major ad inventory surface.

Where they sit

Stack tier: Ecosystem Services (A)

Demand Side Platform (DSP)Data Management PlatformProgrammatic Platform

One of China's top two or three digital advertising platforms, competing directly with Alibaba and Tencent for brand and performance ad budgets

Ownership

Parent: ByteDance