Trapica

Acquired

Tel Aviv, Israel · Founded 2017

11-50 employees · acquired

Sourced & current · updated May 11, 2026Website

Trapica was an AI-powered advertising automation platform that used machine learning to optimize paid social and search campaigns, later acquired to enhance marketing intelligence capabilities.

Where they sit

Stack tier: Marketing Technology (C)

AI-Powered PlatformDemand Side Platform (DSP)

Niche AI-powered campaign automation platform for paid social and search, positioned as an autonomous optimization layer for performance marketers

Ownership

Parent: Pencil

Competitors

Adext