URX

Acquired

San Francisco, California, United States · Founded 2013

11-50 employees · $12M

Sourced & current · updated Oct 25, 2026

Mobile deep-linking startup whose team Pinterest acqui-hired in May 2016; Pinterest took none of its assets or technology and its ad product was shut down.

Where they sit

Stack tier: Infrastructure & Data (B)

Mobile Ad PlatformPerformance Marketing

Mobile deep-linking and in-app content discovery startup (2013-2016)