URX

Merged

San Francisco, California, United States · Founded 2013

11-50 employees · $12M

Sourced & current · updated May 11, 2026

Mobile deep-linking startup acquired by Pinterest 2016. Tech integrated into Pinterest mobile app discovery features.

Where they sit

Stack tier: Infrastructure & Data (B)

Mobile Ad PlatformPerformance Marketing

Emerging player in mobile deep-linking and in-app content discovery before acquisition by Pinterest