WhatsApp Business Platform

Menlo Park, California, United States · Founded 2018

10000+ employees

Sourced & current · updated May 30, 2026

Distinct enterprise product (API) vs the consumer WhatsApp Business App. Per-template/per-message billing model live July 1 2025. Powers business chat at scale.

Where they sit

Stack tier: Ecosystem Services (A)

Customer EngagementPerformance Marketing

The dominant enterprise WhatsApp messaging API globally, backed by Meta and integrated into the world's largest messaging platform with 2B+ users

Ownership

Parent: WhatsApp