WhatsApp Business Platform

Menlo Park, California, United States · Founded 2018

10001+ employees · META

Sourced & current · updated Oct 5, 20261 of 4 facts verified

WhatsApp Business Platform is Meta's suite of tools for enabling businesses to communicate with customers on WhatsApp.

Where they sit

Stack tier: Ecosystem Services (A)

Customer EngagementPerformance Marketing

The dominant enterprise messaging API for WhatsApp, the world's largest messaging app, with unmatched reach in emerging and European markets