Wirewax

Acquired

London, England, United Kingdom · Founded 2011

51-200 employees

Sourced & current · updated May 18, 2026

Wirewax is an interactive video platform that enables brands and publishers to create shoppable, clickable video experiences with embedded hotspots and personalization capabilities.

Where they sit

Creative PlatformVideo Advertising PlatformE-commerce Marketing

Pioneer and leading provider of interactive and shoppable video technology, acquired by Vimeo to bolster its enterprise video offerings

Ownership

Parent: Vimeo