Xandr Invest

Premium enterprise DSP within Microsoft Advertising ecosystem

Xandr Invest is a programmatic advertising demand-side platform (DSP) that serves as part of Microsoft Advertising's broader AdTech ecosystem. The platform enables advertisers, agencies, and trading desks to access premium inventory across display, video, mobile, native, and connected TV environments through a unified interface. Xandr Invest provides sophisticated audience targeting, real-time bidding capabilities, and advanced analytics to optimize campaign performance across the open web and private marketplaces. As part of the Xandr suite, which Microsoft acquired from AT&T in 2021, Xandr Invest operates alongside Xandr Monetize (SSP) and Xandr Curate to provide end-to-end programmatic advertising solutions. The platform is designed for enterprise-level advertisers and agencies seeking advanced programmatic capabilities, offering access to extensive inventory sources, first-party and third-party data integration, and cross-device targeting capabilities. Xandr Invest competes in the premium DSP market segment, positioning itself as a solution for sophisticated buyers who require transparency, control, and access to high-quality inventory. The platform emphasizes its ability to deliver outcomes-based advertising through machine learning optimization, brand safety controls, and comprehensive measurement tools that help advertisers maximize return on ad spend across complex, multi-channel campaigns.