Yahoo Backstage

New York, New York, United States · Founded 2023

1001-5000 employees

Sourced & current · updated May 11, 2026

Direct path from Yahoo DSP to premium publisher inventory bypassing SSP. Launched 2023, scaled 2024 — by Q3 2024 82% of Yahoo DSP advertisers had used Backstage. Premium publisher partners: DIRECTV, LG Ad Solutions, TelevisaUnivision, Warner Bros Discovery.

Where they sit

Stack tier: Ecosystem Services (A)

Connected TV PlatformSupply Side Platform (SSP)Programmatic Platform

A differentiated direct-path supply solution within Yahoo's DSP ecosystem, competing with SSP-bypass initiatives like The Trade Desk's OpenPath

Ownership

Parent: Yahoo Advertising