Yahoo Backstage

New York, New York, United States · Founded 2023

1001-5000 employees

Sourced & current · updated Oct 22, 20261 of 3 facts verified

Yahoo Backstage is a direct-path inventory offering from Yahoo Advertising that connects Yahoo DSP advertisers with curated, premium publisher supply.

Where they sit

Stack tier: Ecosystem Services (A)

Connected TV PlatformSupply Side Platform (SSP)Programmatic Platform

Yahoo DSP's proprietary direct-path supply solution, positioned as a premium curated marketplace that bypasses SSP intermediaries for improved transparency and efficiency

Ownership

Parent: Yahoo DSP