YouTube Shopping

San Bruno, California, United States · Founded 2022

10001+ employees · GOOGL

Sourced & current · updated May 18, 2026

YouTube's integrated commerce and advertising platform that enables brands and creators to sell products directly through shoppable video content, live streams, and Shorts.

Where they sit

Retail Media PlatformVideo Advertising PlatformE-commerce Marketing

Leading video-native commerce platform leveraging YouTube's 2B+ user base and Google's advertising infrastructure to compete in the rapidly growing social commerce market

Ownership

Parent: Google