Adobe acquires Omniture for $1.8B
AcquisitionAdobeOmniture
September 15, 20091.8B
Last updated May 31, 2026 by the ATDb Editorial Team
Overview
Adobe's entry into web analytics + marketing measurement, foundation of what became Adobe Analytics + Adobe Experience Cloud.
- Acquirer
- Adobe
- Target
- Omniture
- Deal Value
- $1.8B
Connections