Apple acquires Quattro Wireless for $275M
AcquisitionJanuary 5, 2010275M
Last updated May 31, 2026 by the ATDb Editorial Team
Overview
Apple acquired mobile ad network Quattro Wireless for $275 million in early January 2010 — the team behind what became Apple’s iAd platform.
- Acquirer
- Apple
- Target
- Quattro Wireless
- Deal Value
- $275M
Deal Terms
- Status
- Completed
- Enterprise value
- $275.00M
- Deal structure
- All cash
Connections