AppLovin acquires MoPub for $1.05B

Acquisition

January 4, 20221.05B

Last updated May 31, 2026

Overview

AppLovin acquired mobile ad exchange MoPub from Twitter for $1.05 billion in cash, announced October 2021 and completed in early January 2022.

Acquirer: AppLovin
Target: MoPub
Deal Value: $1.05B

Deal Terms

Status: Completed
Enterprise value: $1.05B
Deal structure: All cash

Connections

Source

https://www.prnewswire.com/news-releases/twitter-enters-into-definitive-agreement-to-sell-mopub-to-applovin-for-1-05-billion-in-cash-301394571.html