DoubleClick acquires NetGravity for $530M
AcquisitionDoubleClickNetGravity
August 13, 1999530M
Last updated May 31, 2026 by the ATDb Editorial Team
Overview
Early ad-server consolidation: DoubleClick acquired NetGravity in stock deal that combined two leading early-internet ad-serving platforms.
- Acquirer
- DoubleClick
- Target
- NetGravity
- Deal Value
- $530M
Connections