Google acquires DoubleClick for $3.1B
AcquisitionGoogleDoubleClick
April 13, 20073.1B
Last updated May 31, 2026 by the ATDb Editorial Team
Overview
The deal that created modern ad tech: Google's acquisition of DoubleClick gave it the buy-side ad-server stack and the foundation for what became Google Ad Manager + DV360.
- Acquirer
- Target
- DoubleClick
- Deal Value
- $3.1B
Connections