Leadership change at Clinch

In September 2026, Clinch, the dynamic ad serving and personalization platform, announced the appointment of Colin Cherry as Vice President of Growth for EMEA, coinciding with the expansion of its London office presence. This move signals a deliberate strategic push by Clinch to deepen its footprint in the European market, where demand for sophisticated creative personalization and omnichannel ad serving solutions continues to grow. Colin Cherry's appointment to a senior regional leadership role reflects the company's commitment to building out dedicated local expertise to serve EMEA clients more effectively. Clinch, known for its Flight Control platform which enables dynamic creative optimization (DCO) and campaign management across CTV, programmatic, social, and other channels, has been expanding its global reach in recent years. The establishment of a more prominent London base alongside this leadership hire suggests the company is investing in both physical infrastructure and human capital to compete more aggressively in the EMEA region. A VP of Growth role specifically focused on EMEA indicates a sales and business development mandate aimed at accelerating client acquisition and revenue growth across European markets. This development is significant within the AdTech ecosystem as it underscores the continued internationalization of U.S.-headquartered AdTech firms seeking to capitalize on growing European advertiser demand for advanced creative automation and personalization technologies. The EMEA market presents both opportunity and complexity, given regulatory considerations such as GDPR, making experienced regional leadership a critical asset for any AdTech company looking to scale there.

Clinch's expansion into a more established London presence with dedicated senior leadership reflects a broader industry trend of AdTech platforms investing heavily in EMEA as a growth market. European advertisers are increasingly adopting programmatic and data-driven creative solutions, and having local leadership with regional expertise can be a meaningful competitive differentiator against both U.S. competitors and homegrown European AdTech players. For Clinch, this move strengthens its ability to compete with rivals in the DCO and omnichannel ad serving space, including companies like Flashtalking, Sizmek (now part of Amazon), and Celtra, all of which have varying degrees of EMEA presence. The appointment of a VP-level growth executive signals that Clinch is moving beyond a nascent international presence toward a more mature, regionally accountable go-to-market structure. This could accelerate enterprise client wins across the UK and continental Europe, particularly among brands and agencies seeking sophisticated CTV and cross-channel personalization capabilities. The move also aligns with the growing importance of cookieless and first-party data-driven creative strategies in Europe, where privacy regulations have accelerated the need for contextual and dynamic creative solutions.