Leadership change at Concord

Concord, an AI-powered media buying and optimization platform, appointed Rémi Lemonnier — co-founder of Scibids, the AI-driven campaign optimization company acquired by DoubleVerify in 2023 — as a strategic advisor. This move signals Concord's intent to deepen its artificial intelligence and algorithmic optimization capabilities by leveraging Lemonnier's extensive expertise in building and scaling AI-based bidding and media optimization technology. Lemonnier's background includes co-founding Scibids from the ground up and guiding it through a successful exit, giving him rare insight into both the technical and commercial dimensions of AI in programmatic advertising.

This appointment reflects a broader industry trend of experienced AI and programmatic veterans moving into advisory roles at emerging platforms, helping accelerate their technical credibility and go-to-market positioning. For Concord, associating with a recognized figure like Lemonnier — whose work at Scibids was widely regarded as pioneering in the custom algorithm and AI bidding space — could strengthen its competitive positioning against established DSPs and optimization layers. It also underscores the growing importance of AI-native approaches to media buying as the industry moves away from cookie-based targeting and toward algorithmic, signal-agnostic optimization. The move may also help Concord attract talent, partnerships, and investor interest by signaling alignment with proven AdTech innovation.