Leadership change at MSQ

MSQ, the independent marketing services group, has appointed Kit Altin as Group Chief Strategy Officer for EMEA, marking a significant leadership development for the organisation. Altin brings extensive strategic expertise to the role, having previously held senior positions across the marketing and communications industry. This appointment reflects MSQ's continued investment in strengthening its senior leadership team as it looks to expand its strategic capabilities and deepen client relationships across the EMEA region.

This leadership appointment signals MSQ's intent to sharpen its strategic positioning within the competitive independent marketing services landscape. By elevating a dedicated Group CSO for EMEA, MSQ is reinforcing its commitment to integrated, strategy-led marketing solutions at a time when holding groups and independents alike are competing fiercely for top-tier talent and client mandates. For the broader AdTech and marketing services ecosystem, this move underscores a trend of independent networks investing in senior strategic hires to differentiate from larger holding companies and to better serve clients navigating complex media, data, and technology environments. It may also signal MSQ's ambitions for organic growth or new business development across European markets.