Microsoft acquires aQuantive for $6B
AcquisitionMicrosoftaQuantive
May 18, 20076B
Last updated May 31, 2026 by the ATDb Editorial Team
Overview
Microsoft's biggest-ever ad-tech bet — buying aQuantive (parent of Atlas + Avenue A | Razorfish + DrivePM) to compete with Google's DoubleClick deal. Wrote off $6.2B in 2012.
- Acquirer
- Microsoft
- Target
- aQuantive
- Deal Value
- $6B
Connections