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Oracle acquires Responsys for $1.5B

Acquisition
February 7, 20141.5B

Last updated May 31, 2026

Overview

Oracle agreed to acquire cloud marketing firm Responsys for $27.00 per share, or approximately $1.5 billion net of cash, in a deal announced December 20, 2013.

Acquirer
Oracle
Target
Responsys
Deal Value
$1.5B
Deal Terms
Status
Completed
Enterprise value
$1.50B
Deal structure
All cash
Connections