Oracle acquires BlueKai for $400M
AcquisitionOracleBlueKai
February 24, 2014400M
Last updated May 31, 2026 by the ATDb Editorial Team
Overview
Oracle's entry into the DMP business. BlueKai data became the audience layer of Oracle's marketing cloud (later Oracle Data Cloud).
- Acquirer
- Oracle
- Target
- BlueKai
- Deal Value
- $400M
Connections