Oracle acquires Vitrue for $300M
AcquisitionOracleVitrue
May 23, 2012300M
Last updated May 31, 2026 by the ATDb Editorial Team
Overview
Oracle's parallel push into social marketing technology. Combined with later BlueKai + Eloqua deals to form the Oracle Marketing Cloud.
- Acquirer
- Oracle
- Target
- Vitrue
- Deal Value
- $300M
Connections